The support program for Yakut bloggers is aimed at creating competitive blogging businesses at the Russian and world level with an outlet to attract funds to the regional economy and create jobs. Just one successful blogger can generate millions of dollars a year in revenue and dozens of high-paying jobs around their business. Also, many of the Yakut bloggers through their activities will popularize Yakutia in the world, increase its recognition.

The program is being implemented within the framework of Sinet Spark activities to develop the creative economy of Yakutia.